adidas Runners week
2024 also marked the third annual adidas Runners Week, an inspiring event where Captains and Coaches from around the globe came together to learn, compete, and celebrate. The week was packed with activities designed to foster a deeper sense of belonging, strengthen the running community, upskilling, and spark new ideas for local initiatives.
A key focus was building purpose, with workshops centered around creating safer running environments and promoting sustainability through initiatives like Move For The Planet. Captains and Coaches discussed allyship, shared best practices, and explored how to drive global change on a local level.
The theme of unity continued with a panel talk from the adidas Runners Sustainability Squad, offering insights into maintaining the places we run. Attendees also took part in creative challenges to plan sustainable activations in their communities. An inspiring panel featuring 800m World Champion Marco Arop, Performance Psychologist Ana Čerenšek, and Coach Dr. Pouria Taheri explored the importance of mindset, movement and community in achieving personal success. They emphasized that it’s not just about individual performance, but about the support and community that drive success.